Behavioral Psychology
Cialdini’s 6 Principles of Influence
Robert Cialdini's seminal persuasion framework models how social engineering actors weaponize human cognitive heuristics: Authority (executive spoofing), Scarcity & Urgency (panic triggers), Consistency (commitment traps), Reciprocity (quid pro quo), Social Proof (herd compliance), and Liking (affinity pretexting). HVI measures resistance against these exact behavioral levers.